Coca-Cola FEMSA Announces Successful Bond Offering Placement in Mexican Bond Market

Mexico City, Mexico – April 15, 2011 – Coca-Cola FEMSA, S.A.B. de C.V.

(“Coca-Cola FEMSA” or the “Company”), the largest public bottler of Coca-Cola

products in the world in terms of sales volume, announced the placement of pesodenominated

bonds (“Certificados Bursátiles”) in the Mexican markets.

On April 14, 2011, the Company successfully placed two tranches of “Certificados

Bursátiles”: a 5 year bond for Ps. 2,500 million at a yield of 28-day TIIE plus 13

(thirteen) basis points; and a 10 year bond for Ps. 2,500 million at a fixed rate of 8.27%.

Both bonds are guaranteed by Coca-Cola FEMSA’s wholly-owned subsidiary

Propimex, S.A. de C.V.. The “Certificados Bursátiles” will be issued on Monday, April

18, 2011.

A portion of the proceeds from this placement will be used to pay our KOF 07

“Certificado Bursátil” at maturity on March 2012, in the amount of Ps. 3,000 million.

The remainder of the proceeds will be used by the Company for general corporate

purposes, including investment expenses and working capital.

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