Aligned with our purpose to refresh the world anytime, anywhere, our experienced management team is inspiring a business re-evolution to achieve our vision of becoming today the Company we want to be tomorrow.
Underpinned by KOF DNA, they’re leveraging our strengths to guide our accelerated business growth and re-evolution, and to achieve our long-term strategic priorities. Empowered by their example, we aim to not only consolidate our leadership position in the global beverage industry, but also adapt and reshape our company to thrive in the new global business environment—guided by our renewed vision and purpose.
Ian M. Craig García
Chief Executive Officer
Gerardo Cruz Celaya
Chief Financial Officer
Catherine Reuben Hatounian
Corporate Affairs Officer
Antonio Díaz Caneja Guillen
Chief Human Resources Officer
Gabriel Coindreau Montemayor
Strategic Planning Officer
Nicolas Bertelloni
Growth Officer
Rafael Ramos Casas
Technical Director and Supply Chain
Ignacio Echevarría Mendiguren
Digital and Technology Officer
Aitor Ocejo Zubizarreta
Chief Operating Officer Latin America
Washington Fabricio Ponce García
Chief Operating Officer Mexico
Eduardo Pereyra Méndez
Chief Operating Officer Brazil Division
