At Coca-Cola FEMSA, we have embarked on an exciting journey towards growth, where each collaborator plays a vital role in shaping our future. In this regard, we are strengthening our customer-centric culture and reorganizing how we work to become an organization increasingly driven by agile and effective ideas.
To be ready for the future, we must develop new skills, stay one step ahead, and think and act differently. We have evolved our DNA into the KOF Principles. Our KOF principles are our compass that guides how we work together every day, regardless of which division, region, function, or organizational level we belong to.
PLACE CUSTOMERS FIRST
We place our customers and consumers at the center of our decisions.
We strive to provide them with an exceptional experience and earn their preference.
VALUE OUR PEOPLE
Nothing is more important than the safety of our people. We build high performance teams by hiring, developing and promoting the best talent.
Our leaders foster the continuous development of our people. We value diversity within our teams.
DO THE RIGHT THING
We conduct ourselves ethically and always do the right thing.
In all our actions, we take care of the impacts we have on our planet, communities and people.
ACT AS A FOUNDER
We think and act to maximize the long-term health of the business and not for short term results.
We do what is best for the company as a whole vs personal or functional agendas.
PROMOTE A GROWTH MINDSET
We promote thinking big across our business. We value lifelong learning and self development.
We encourage our people to be curious and explore new possibilities.
FOSTER PSYCHOLOGICAL SAFETY
We foster environments where our people feel included, able to voice their honest opinion and debate openly without fear of being punished.
We earn trust by communicating honestly and transparently with each other. Leaders must foster two-way feedback.
OPERATE WITH EXCELLENCE
We operate at the highest standards and are disciplined in everything we do.
We continually raise the bar in our teams to improve our products, services and processes.
Leaders operate at all levels and no task is beneath them.
LEVERAGE TECHNOLOGY AND INNOVATION
We foster innovation, the use of new technologies and ideas that give us an edge in our business.
We harness data and AI to generate a competitive advantage.
ACT SWIFTLY
We are action oriented. We challenge bureaucracy and streamline our processes to achieve the fastest response time.
DELIVER RESULTS
We execute consistently on the metrics that matter to our business.
We take full accountability for the results we deliver.
Head: What should we always think about?
Heart: Who is at the heart of KOF?
Hands: Represents what and how we want to do things.
At Coca-Cola FEMSA, diversity, equity, and inclusion (DEI) are the foundation of innovation, business cross-functionality, and sustainable growth. They are also pillars of our Sustainability Framework, reflecting their significance in our operations and community relations.
We strive to reflect the diversity of the communities where we operate, honoring and respecting the richness of identities, perspectives, and talents present in each place.
We are committed to creating environments where every individual feels valued, included and able to contribute their unique talents, regardless of their age, ethnicity,national origin, political affiliation, religion, gender, sexual orientation, gender identity or expression, marital status, physical or health condition, social, migratory, or any other status that undermines human dignity.
We adapt our strategies to respond to the needs of each country where we are operate. We strive to attract, develop, and retain a diverse workforce, including indigenous people, Afro-descendants, refugees, members of the LGBTQI+ community, older adults, individuals belonging to ethnic groups, and those in vulnerable socioeconomic situations.
OUR PILLARS
To achieve our vision, we are guided by three fundamental pillars:
Diversity: Developing a diverse talent pipeline at all levels of the organization.
Equity: Promoting gender equity to ensure equal opportunities for all.
Inclusion: Fostering a sense of belonging through safe, open, and flexible work environments.
These pillars are supported by a solid foundation consisting of our enablers, including our Global Diversity, Equity, and Inclusion Council, local DEI Committees, and Affinity Groups. Additionally,, we have a regulatory framework consisting of our DEI processes, guidelines, and policies.
