Our Management Team
Aligned with our purpose to refresh the world anytime, anywhere, our experienced management team is inspiring a business re-evolution to achieve our vision of becoming today the Company we want to be tomorrow.
Underpinned by KOF DNA, they’re leveraging our strengths to guide our accelerated business growth and re-evolution, and to achieve our long-term strategic priorities. Empowered by their example, we aim to not only consolidate our leadership position in the global beverage industry, but also adapt and reshape our company to thrive in the new global business environment—guided by our renewed vision and purpose.
![](https://coca-colafemsa.com/wp-content/uploads/2022/03/ian_t.jpg)
Ian M. Craig García
Chief Executive Officer
![](https://coca-colafemsa.com/wp-content/uploads/2023/03/GERARDO-CRUZ-31_c2_resized-1-724x1024.jpg)
Gerardo Cruz Celaya
Chief Financial Officer
![](https://coca-colafemsa.com/wp-content/uploads/2023/11/Foto-Cathy-INC-2-996x1024.jpg)
Catherine Reuben Hatounian
Corporate Affairs Officer
![](https://coca-colafemsa.com/wp-content/uploads/2023/11/Antonio-Diaz_-3_web-933x1024.png)
Antonio Díaz Caneja Guillen
Chief Human Resources Officer
![](https://coca-colafemsa.com/wp-content/uploads/2023/03/Gaabriel-Coindreau-20-683x1024.jpg)
Gabriel Coindreau Montemayor
Strategic Planning Officer
![](https://coca-colafemsa.com/wp-content/uploads/2023/03/NICOLAS-BERTELLONI-20-1-683x1024.jpg)
Nicolas Bertelloni
Growth Officer
![](https://coca-colafemsa.com/wp-content/uploads/2023/03/RAFAEL-RAMOS-14-648x1024.jpg)
Rafael Ramos Casas
Technical Director and Supply Chain
![](https://coca-colafemsa.com/wp-content/uploads/2023/03/IGNACIO-ECHEVARRIA-21_c1-2-853x1024.jpg)
Ignacio Echevarría Mendiguren
Digital and Technology Officer
![](https://coca-colafemsa.com/wp-content/uploads/2022/12/Aitor-Ocejo_1_2023.png)
Aitor Ocejo Zubizarreta
Chief Operating Officer Latin America
![](https://coca-colafemsa.com/wp-content/uploads/2022/03/FABRICIO1.jpg)
Washington Fabricio Ponce García
Chief Operating Officer Mexico
![](https://coca-colafemsa.com/wp-content/uploads/2022/12/Eduardo-Pereyra_1_2023.png)
Eduardo Pereyra Méndez
Chief Operating Officer Brazil Division