Corporate
Governance

Board Practices


Finance and Planning Committee

The Finance and Planning Committee works with management to set our annual and long-term strategic and financial plans and monitors adherence to these plans. It is responsible for setting our optimal capital structure and recommends the appropriate level of borrowing as well as the issuance of securities. Financial risk management is another responsibility of the Finance and Planning Committee. Ricardo Guajardo Touché is the chairman of the Finance and Planning Committee. The other members include: Federico Reyes García, John Murphy, Enrique F. Senior Hernández and Miguel Eduardo Padilla Silva. The secretary non-member of the Finance and Planning Committee is Héctor Treviño Gutiérrez, our former Chief Financial Officer.

Audit Committee

The Audit Committee is responsible for reviewing the accuracy and integrity of quarterly and annual financial statements in accordance with accounting, internal control and auditing requirements. The Audit Committee is directly responsible for the appointment, compensation, retention and oversight of the independent auditor, who reports directly to the Audit Committee, such appointment and compensation being subject to the approval of our Board of Directors; the internal auditing function also reports to the Audit Committee. The Audit Committee has implemented procedures for receiving, retaining and addressing complaints regarding accounting, internal control and auditing matters, including the submission of confidential, anonymous complaints from employees regarding questionable accounting or auditing matters. To carry out its duties, the Audit Committee may hire independent counsel and other advisors. As necessary, we compensate the independent auditor and any outside advisor hired by the Audit Committee and provide funding for ordinary administrative expenses incurred by the Audit Committee in the course of its duties. José Manuel Canal Hernando is the chairman and financial expert of the Audit Committee. Pursuant to the Mexican Securities Market Law, the chairman of the Audit Committee is elected at our shareholders meeting. The other members are: Alfonso González Migoya, Charles H. McTier, Francisco Zambrano Rodríguez, Victor Alberto Tiburcio Celario and Ernesto Cruz Velázquez de León. Each member of the Audit Committee is an independent director, as required by the Mexican Securities Market Law and applicable New York Stock Exchange listing standards. The secretary non-member of the Audit Committee is José González Ornelas, vice-president of FEMSA’s internal corporate control department.

Board Practices


Corporate Practices Committee

The Corporate Practices Committee, which consists exclusively of independent directors, is responsible for preventing or reducing the risk of performing operations that could damage the value of our company or that benefit a particular group of shareholders. The committee may call a shareholders meeting and include matters on the agenda for that meeting that it deems appropriate, approve policies on related party transactions, approve the compensation plan of the chief executive officer and relevant officers, and support our board of directors in the elaboration of related reports. The chairman of the Corporate Practices Committee is Daniel Servitje Montull. Pursuant to the Mexican Securities Market Law, the chairman of the Corporate Practices Committee is elected at our shareholders meeting.

The other members include: Jaime A. El Koury, Luis Rubio Freidberg and Luis A. Nicolau Gutiérrez. The secretary non-member of the Corporate Practices Committee is Karina Awad Pérez.

Advisory Board

The Advisory’s Board main role is to advise and propose initiatives to our board of directors through the Chief Executive Officer. This committee is mainly comprised of former shareholders of the various bottling businesses that merged with us, whose experience constitute an important contribution to our operations.


EXECUTIVE OFFICERS

John Santa Maria Otazua
Chief Executive Officer
23 years as an Officer
Supervise and ensure that the Strategic Sustainability Framework is implemented in Coca-Cola FEMSA, aligning business priorities to fulfill the purpose of creating economic, social, and environmental value.

Héctor Treviño Gutiérrez*
Chief Financial and Administrative Officer
25 years as an Officer
Responsible for Finance, Legal, and Sustainable Sourcing.

Tanya Cecilia Avellan Pinoargote
Information Technology and Commercial Officer
7 years as an Officer
Responsible for integrating the Strategic Sustainability Framework in the Business Strategy.

Karina Paola Awad Pérez
Human Resources Officer
1 year as an Officer
Responsible for the Our People Pillar.

José Ramón Martínez Alonso
Corporate Affairs Officer
5 years as an Officer
Responsible for the Strategic Sustainability Framework and the Our Community Pillar.

Rafael Ramos Casas
Supply Chain and Engineering Officer
1 year as an Officer
Responsible for the Our Planet Pillar.

Constantino Spas Montesinos
Strategic Planning & New Business Officer
1 year as an Officer
Responsible for integrating the Strategic Sustainability Framework in the Business Strategy.

Eduardo Guillermo Hernández Peña
Chief Operating Officer - LATAM
4 years as an Officer
Supervise and ensure that the Strategic Sustainability Framework is implemented in the country.

Ian Marcel Craig Garcia
Chief Operating Officer - Brazil
8 years as an Officer
Supervise and ensure that the Strategic Sustainability Framework is implemented in the country.

Xiemar Zarazua López**
Chief Operating Officer - Mexico
2 years as an Officer
Supervise and ensure that the Strategic Sustainability Framework is implemented in the country.

Washington Fabricio Ponce García**
Chief Operating Officer – Philippines
3 years as an Officer
Supervise and ensure that the Strategic Sustainability Framework is implemented in the country.

Rafael Alberto Suárez Olaguibel
Operational Integration Officer
24 years as an Officer
Responsible for integrating the Strategic Sustainability Framework in the Business Strategy.

DIRECTORS

Directors Appointed by Series A Shareholders

José Antonio Fernández Carbajal
Executive Chairman of the Board of Directors of FEMSA and Chairman of the Board of Directors of Coca-Cola FEMSA
26 years as a Board Member
Alternate: Eva María Garza Lagüera Gonda

Eduardo Padilla Silva
Chief Executive Officer of FEMSA
3 years as a Board Member
Alternate: Francisco José Calderón Rojas

Javier Astaburuaga Sanjines
Vice-President of Corporate Development of FEMSA
12 years as a Board Member
Alternate: Mariana Garza Lagüera Gonda

Federico Reyes García
Independent Consultant
26 years as a Board Member
Alternate: Alejandro Bailleres Gual

John Santa Maria Otazua
Chief Executive Officer of Coca-Cola FEMSA
5 years as a Board Member
Alternate: Héctor Treviño Gutiérrez

Paulina Garza Lagüera Gonda
Private Investor
10 years as a Board Member
Alternate: Alfonso Garza Garza

Ricardo Guajardo Touché
Chairman of the Board of Directors, SOLFI, S.A. de C.V.
26 years as a Board Member
Alternate: Daniel Rodríguez Cofré

Alfonso González Migoya1
Chairman of the Board of Directors of Controladora Vuela Compañía de Aviación, S.A.B. de C.V. (Volaris), and Managing Partner of Acumen Empresarial, S.A. de C.V.
13 years as a Board Member
Alternate: Ernesto Cruz Velázquez de León

Enrique F. Senior Hernández1
Managing Director of Allen & Company, LLC.
15 years as a Board Member
Alternate: Herbert Allen III

Luis Rubio Freidberg1
President of the Organization México Evalúa
5 years as a Board Member
Alternate: Jaime El Koury

Daniel Servitje Montull1
Chief Executive Officer and Chairman of the Board of Directors of Bimbo
21 years as a Board Member
Alternate: Victor Alberto Tiburcio Celorio

José Luis Cutrale
Chairman of the Board of Directors of Sucocítrico Cutrale, Ltda.
15 years as a Board Member
Alternate: José Luis Cutrale Jr.

Luis Nicolau Gutiérrez1
Partner At Ritch, Mueller, Heather y Nicolau, S.C., Law Firm; Member of the Firm’s Executive Committee.
1 year as a Board Member

Directors Appointed by Series D Shareholders

José Octavio Reyes Lagunes
Retired
3 years as a Board Member
Alternate: T. Robin Rodgers Moore

John Murphy
Senior Vice President and Chief Financial Officer of The Coca-Cola Company
Recently appointed as a Board Member
Alternate: Franz Alscher

Charles H. McTier1
Retired
21 years as a Board Member

Brian Smith
President of The Coca-Cola Company Europe, Middle East and Africa Group.
2 years as a Board Member
Alternate: Marie D. Quintero-Johnson

Bárbara Garza Lagüera Gonda
Private Investor
20 years as a Board Member
Alternate: Maximino José Michel González

Directors Appointed by Series L Shareholders

Robert Alan Fleishman Cahn1
Chief Executive Officer of Grupo Tampico, S.A.P.I. de C.V.
7 years as a Board Member
Alternate: Herman Harris Fleishman Cahn

José Manuel Canal Hernando1
Independent Consultant
16 years as a Board Member

Francisco Zambrano Rodríguez1
Managing Partner of FORTE Estate Planning S.C.
16 years as a Board Member
Alternate: Sergio Deschamps Ebergenyi

Secretary

Carlos Eduardo Aldrete Ancira
General Counsel of FEMSA
26 years as Secretary
Alternate: Carlos Luis Díaz Sáenz

1 Independent
* Constantino Spas Montesinos was appointed as Chief Financial and Administrative Officer succeeding Héctor Treviño Gutierrez, effective January 1, 2019. We recognize and thank Mr. Treviño for his valuable contributions to the company for more than 25 years.
** Effective January 1, 2019, Washington Fabricio Ponce García has been appointed Chief Operating Officer for Mexico. On the same date, Xiemar Zarazua López has been appointed Strategic Planning & New Business Officer.

INTEGRAL ETHICAL SYSTEM

Through our ethical culture, we manage under schemes that must be adopted as a way of life that inspires the acts and actions of all those who are part of the organization through the establishment of an Ethical System.

Our ethical management is based on:

  • Prevent illicit behaviors that may affect our human capital and our heritage.
  • Detect improper acts through open communication channels.
  • Respond and provide feedback to our organization to build trust.

Therefore, our system is comprised of three fundamental elements: the Code of Ethics, an Ethics Committee and the whistleblowing system known as “DILO”.

Our Code of Ethics

It is the basis of our organizational culture, communicates our values, contemplates our main behaviors, promotes good behavior inside and outside our organization and guides our correct decision-making based on ethical principles. Our Code, recently updated, includes important topics such as Human Rights, Inclusion and Diversity, Discrimination, Violence and Harassment, Conflicts of interests, Misuse of information and Anti-corruption.

Our Ethics Committee

It is the oversight and control body, which guarantees compliance with the Code of Ethics and attends to the most relevant ethical situations of the company. In each of our territories, there is an Ethics Committee and each Committee reports to the Corporate Ethics Committee.

I

Our “DILO” whistleblowing system

Complaints about noncompliance with the Code of Ethics are received through the “DILO” complaint system, which is managed by an external company. Employees, customers, suppliers, third parties or anyone who enjoys a relationship with Coca-Cola FEMSA can use the system and their complaints can be anonymous.

A group of investigators analyzes the complaints impartially and confidentially and, if a violation of the Code is found, corrective measures are applied.

In 2018, we received 1,038 complaints, 84% closed at the end of 2018. Of these complaints, none were related to child labor, forced labor or freedom of association.

To strengthen our culture, every two years, our workers sign a Letter of Compliance to our Code of Ethics. Its purpose is to ensure that our employees are aware of the Code of Ethics, understand the main acts or omissions that may be incurred and can put at risk to our organization and that they must report any violation of the Code that they know.

PER LEVEL

  • Closed: 84%
  • Open: 16%

PER TOPIC

  • Human Resources: 81%
  • Operations: 17%
  • Financial Information: 2%