Total Beverage
Leader with Sustainable
and profitable growth

Categories

Geographies

Winning Portfolio
Buildup

• Leverage sparkling beverage growth through affordability.
• Consistent leadership position in water.
• Selectively improve our competitive position in still beverages.
• Drive our low- and no- sugar footprint.

Operating Model
Transformation

• Accelerate digitally driven business transformation.
• Develop tailored business models for customer segment.
• Address proactively growing environmental challenges.

Cultural
Evolution

• Create a more collaborative, consumer and client-centric culture: New KOF DNA

SUSTAINABILITY

choices for
every lifestyle

Sustainable communities
& environment

Professional
development and
workplace rights

Disciplined capital
allocation

Strategic mergers
& acquisitions