2. Initial public offering and listing in the NYSE and the Mexican Stock Exchange; Appoint Alfredo Martinez Urdal CEO (1993)

3. Complete first international acquisition of Coca‑Cola Buenos Aires, Argentina (1994)

4. Develop Right Execution Daily (RED) and segmented customer execution

5. Build and begin operations at Toluca plant in Mexico (1994)

6. Introduce innovative pre-sale system and handheld devices in Mexico and Argentina (1997)

7. Appoint Carlos Salazar Lomelín CEO of Coca‑Cola FEMSA (2000)

8. Seize regional leadership position with multinational acquisition of PANAMCO (2003)

9. Establish first Latin American bottle-to-bottle PET recycling facility with ALPLA and The Coca‑Cola Company (2004)

10. Diversify portfolio with joint acquisition of Jugos del Valle in Mexico and Brazil (2007)

11. Expand still beverage portfolio through joint acquisition of Leão Alimentos in Brazil (2010)

12. Enter value-added dairy category with joint acquisition of Estrella Azul in Panama (2011)

13. Deploy innovative revenue growth management to foster customer value creation

14. Bolster value-added dairy category through joint acquisition of Santa Clara in Mexico (2012)

15. Strengthen Mexican market leadership with integration of Grupo Tampico, FOQUE, CIMSA, and YOLI (2011–2013)

16. Join Dow Jones Sustainability Emerging Markets and BMV IPC Market, and Sustainability Indices (2011–2012)

17. Bolster Brazilian market leadership with integration of REMIL (2008), Fluminense, Spaipa (2013), and Vonpar (2016)

18. Operate in the Philippines (2013–2018), transform market and operation infrastructure to achieve unmatched results

19. Appoint John Santa Maria Otazua CEO of Coca‑Cola FEMSA (2014)

20. Fortify value-added dairy category with joint acquisition of Verde Campo in Brazil (2015)

21. Inaugurate state-of-the-art manufacturing facilities in Itabirito, Brazil, and Tocancipa, Colombia (2015)

22. Integrate cutting-edge centers of excellence and launch next generation KOFmmercial Digital Platform (2016)

23. Enter plant-based beverage category through joint multinational acquisition of AdeS (2017)

24. Develop Guatemalan market position with acquisition of ABASA and Los Volcanes (2018)

25. Expand multinational footprint to 10 Latin American countries through acquisition of MONRESA in Uruguay (2018)