We satisfy growing consumer demand for our low- to zero-calorie Coca-Cola beverage portfolio. Building on Coca-Cola Zero’s popularity, we launched Coca-Cola Stevia across targeted trade channels in Brazil. Naturally sweetened, Coca-Cola Stevia offers consumers a reduced calorie alternative for one of the world’s most beloved brands. In 2016, Coca-Cola Zero, Coca-Cola Light, and Coca-Cola Stevia accounted for 6.4% of our volume in the cola category. In Mexico, we launched our successful “Taste the Feeling” campaign. Leveraging Coke’s brand equity, this innovative “one brand” promotion features our core Coca-Cola brands under a unified marketing strategy. Through such campaigns, we generated more than 185 million transactions year over year across Mexico’s cola category.

To quench consumers’ thirst for vitality, we began distributing Monster energy drink throughout our trade channels in Mexico and Brazil during the second half of 2016. Thanks to our robust distribution network, Monster outperformed expectations, totaling over 8.5 million transactions in Mexico and over 2.6 million transactions in Brazil in almost five and two months, respectively.

We continue to capitalize on our position in Mexico’s dairy category. Since our 2014 launch of wholesome Santa Clara premium brand UHT milk, we expanded coverage of our four types of UHT milk in 1-liter presentations, along with our five flavors of UHT milk in 200-ml presentations.

Our innovative portfolio of bottled water hydrates our consumers daily. Launched in October 2015, Ciel Exprim offers four different flavors of water in five one-way presentations for our consumers’ enjoyment in Mexico. Also in October 2015, we launched a new formula of our Ciel Mineralizada sparkling water with longer lasting bubbles. Building on their momentum, our Ciel flavored and sparkling water volumes grew over 70% and 4%, respectively, year over year.

To intensify our connection with consumers, we continue our Magic Price Points strategy. For brand Coca-Cola in Brazil, we launched a 310-ml, one-way slim aluminum can at R$1.99, reinforcing our competitiveness and consolidating our leading position in the modern trade channel. In Mexico, we launched an entry-level 250-ml one-way presentation—capturing over 132 million transactions at the magic price point of Ps. 5. Moreover, we expanded the coverage of our affordable 1- and 2-liter multi-serve returnable presentations in Brazil. Thanks to such initiatives, we gained share across these countries’ sparkling beverage category with the right portfolio at the right price for consumers.