Accelerating

towards

excellence

...by

capitalizing

on our

strategy.

Guided by our Strategic Framework, we are accelerating our company’s quest for excellence by satisfying and exceeding our consumers’ evolving needs. In our pursuit of excellence, we are building a winning portfolio of beverages, transforming our operational capabilities, and inspiring a cultural evolution to become the preferred choice for all of our customers and consumers, while consolidating our position as a truly multicultural, multi-category global beverage leader.

Accelerating towards excellence
by capitalizing on our strategy.

Guided by our Strategic Framework, we are accelerating our company’s quest for excellence by satisfying and exceeding our consumers’ evolving needs. In our pursuit of excellence, we are building a winning portfolio of beverages, transforming our operational capabilities, and inspiring a cultural evolution to become the preferred choice for all of our customers and consumers, while consolidating our position as a truly multicultural, multi-category global beverage leader.

Accelerating
 towards
portfolio
excellence

Through our one-brand commercial strategy, we launched our 235-ml entry-level glass presentation to enable more consumers to enjoy the magic of Coke at fewer than 99 calories per serving.

To connect more closely with our consumers, we are building a winning product portfolio, including a wider array of sparkling beverages, juices, sports and energy drinks, teas, waters, and dairy products. Through product growth, innovation, and affordability, we accelerate our quest for excellence in each beverage segment.

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Accelerating
 towards
operational
excellence


During 2016, our Santa Clara dairy volume reached 27.1 million liters.

Through our centers of excellence (CoEs), we are accelerating the transformation of our operating model to achieve more competitive advantages—creating the next generation of strategic capabilities across our value chain supported by best-in-class processes, technology, and innovation.

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Accelerating
 towards
cultural
excellence

In Argentina, our zero-calorie sparkling beverage portfolio achieved 23% volume growth during 2016—bolstered by the extremely strong performance of our Sprite Zero brand.

By continually evolving and adapting, we are creating a strong, unified corporate culture, founded on the cornerstones of leadership, talent, and innovation. Together, we share a passion for excellence—embracing diversity across our increasingly multicultural operations.

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Accelerating
 towards
market
excellence

In Brazil, our Kuat and Kuat Zero brands enjoyed 33% volume growth during the year. Strengthening our position in the flavored sparkiling beverage category.

To capture the next wave of growth in our industry, we continue to transform our company by complementing our business’ organic growth with strategic value-creating mergers, acquisitions, and related market opportunities.

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Accelerating
 towards
sustainability
excellence

We continued to build our winning still beverage portfolio. In Central America, our FUZE and FUZE Zero tea brands contributed to achieve a 4.2% total volume growth in the region.

We embrace a holistic approach to sustainable development, strategically addressing the material issues that most impact our business. Focused on three core areas—our people, our community, and our planet—our purpose is to create economic, social, and environmental value, contributing to the positive transformation of our communities while ensuring the sustainability of our business.

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