Accelerating towards
market excellence
Expanding Our Leading Brazilian Position
Our acquisition of Vonpar bolsters our leading position in Brazil—enabling us to serve almost 50% of the Coca-Cola system’s volume in the country.
Expanding Our Leading Brazilian Position
Our acquisition of Vonpar bolsters our leading position in Brazil—enabling us to serve almost 50% of the Coca-Cola system’s volume in the country.
To this end, we acquired Vonpar, one of the largest family-owned beverage franchises in Brazil. This transaction bolsters our leading position in one of the largest markets for Coca-Cola products in the world. Our combined territories will enable us to serve approximately 88 million consumers and expand our volume in the country by 26%, allowing us to reach 49% of the Coca-Cola system’s volume in Brazil.
This strategically important franchise offers a perfect geographic fit, bordering our operations in the state of Paraná in southern Brazil. Serving 15 million consumers in the states of Rio Grande do Sul and Santa Catarina, Vonpar’s contiguous territories not only facilitate a smooth integration, but also create opportunities to expand our portfolio to new customers, generate value from our combined scale, and capture synergies of approximately R$65 million at the EBITDA level in the next 18 to 24 months.
Capturing Supply Chain Synergies
Capitalizing on the combined strengths of the Unilever and Coca-Cola systems, we will take advantage of the prime proximity of AdeS’ factories near major consumption centers, as well as both networks’ high manufacturing standards.
As with every acquisition, the integration of talent and the cross-fertilization of best practices are key ingredients to success. That is no different with this franchise, as we continue to expand our pool of talented professionals. In terms of best practices, Vonpar enjoys strong customer service, modern trade, and route-to-market models. Clearly, our combined expertise will help us to reach our customers and consumers more efficiently and effectively with our multi-category portfolio.
Importantly, together with our partner The Coca-Cola Company, we agreed to acquire Unilever’s AdeS soy-based beverage business(1). Strategically, AdeS complements and expands our noncarbonated beverage portfolio’s value offer by providing our consumers with an even wider array of nutritious and delicious choices—from juices and nectars to sports drinks, teas, dairy products, and now, soy-based beverages.
(1) We expect the closing of the transaction to occur in the first quarter of 2017.
As the leading soy-based beverage brand in Latin America—the second-largest market for soy-based beverages globally—AdeS not only enjoys a solid position in our key markets, with a presence in one out of every four households in Brazil, Mexico, and Argentina, but also offers a very high potential to extend the business to other countries. Thanks to its strong brand equity and innovative product pipeline, AdeS also provides a strategic platform to diversify our value proposition—complementing and developing our portfolio of nutritional products focused on active, healthy lifestyles. AdeS is particularly well positioned to benefit from favorable dynamics in the broader dairy-alternative beverage segment, delivering an appealing mix of high-protein, low-fat, and cholesterol-free products.
On top of these strengths, as a category pioneer with a proven track record of growth, AdeS commands a prominent position from which to capitalize on positive consumption trends, especially consumers’ growing preference for more premium, nutritious, natural products.
Maximizing Organizational Opportunities
By leveraging our strong distribution network and specialized route to market, we can create significant value by boosting AdeS coverage in the traditional sales channel while enhancing its prominent position in the modern trade channel.
Maximizing Organizational Opportunities
By leveraging our strong distribution network and specialized route to market, we can create significant value by boosting AdeS coverage in the traditional sales channel while enhancing its prominent position in the modern trade channel.
Offering Delicious,
Nutritious Choices
AdeS offers an array of delicious, nutritious choices for our consumers to enjoy, including soy juices, soymilk, and kids’ products.