BOARD OF DIRECTORS

Other public companies’ directorships:

• Chairman of the Board of Directors of Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”).
• Industrias Peñoles, S.A.B. de C.V.

Other current directorships:

• Chairman of the Board of Directors of Fundación FEMSA, A.C..
• Massachusetts Institute of Technology.
• Instituto y de Estudios Superiores de Monterrey (“ITESM”).
• Council on Foreign Relations. Member of the Board of Global Advisors.

Career and experience:

He currently serves as Executive Chairman of the Board of Directors.

He joined FEMSA in 1988 and has held several positions such as Deputy Chief Executive Officer, Chief Operating Officer of FEMSA, Commercial Vice-President of Cervecería Cuauhtémoc Moctezuma, Chief Executive Officer of Cadena Comercial OXXO, and Manager of Strategic Planning of Grupo Visa. In 1995, he was appointed Chief Executive Officer of FEMSA and, in 2001, Chairman of the Board of Directors of FEMSA, serving in both positions until December 2013.

His extensive background and experience brings to the Board a strategic vision, conscientious leadership, deep industry knowledge, talent attraction skills, culture and corporate governance reinforcement, as well as a deep understanding of Latin American markets.

Education:

• Industrial Engineer from ITESM.
• Master of business administration (“MBA”) from ITESM.

Participation in Coca-Cola FEMSA committees: Corporate Practices Committee

Other public companies’ directorships:

• Grupo Posadas, S.A.B. de C.V.
• Gentera, S.A.B. de C.V.
• GCC, S.A.B. de C.V
• Becle, S.A.B. de C.V.

Other current directorships:

• Ritch, Mueller, Heather & Nicolau, S.C. Executive Committee.
• Grupo Coppel, S.A. de C.V.

Career and experience:

He has been a partner at Ritch Mueller since 1990, specializing in mergers and acquisitions, debt and equity capital markets offerings, and banking and finance transactions.

Education:

• Law degree from Escuela Libre de Derecho.
• Master’s degree in law from Columbia University.

Participation in Coca-Cola FEMSA committees:

Chairman of the Planning and Finance Committee.

Career and experience:

Since April 2024, he is the Chief Financial Officer of FEMSA. From 2003 to 2014, he had various responsibilities for mergers and acquisitions, or M&A, Corporate Treasury and Strategic Planning in our company. From 2014 to 2019, he was Director of Strategic Planning and Corporate Development at FEMSA. In 2019, he left FEMSA and worked as a financial and strategic advisor and board member for several companies including Copa Airlines, Grand Bay Group (consumer paper) and Hacienda El Limon (real estate).

Education:

Currently appointed as CEO of FEMSA, after serving as Proximity and Health Division’s CEO in 2023. Prior, he was Spin’s CEO in 2022, after holding the position of Head of Strategic Planning for OXXO México in 2018. From 2015 to 2018, he was head of Coca-Cola FEMSA’s Central American division. He was the CEO of Plásticos Técnicos Mexicanos, S.A. de C.V. (FEMSA’s plastic division), and held the positions of head of sales and head of operations at Heineken México, in Mexico City. Prior to joining Heineken México, he was co-founder and director of Vestige Capital, a Mexico-based research fund dedicated to acquiring and operating small and medium-sized companies in Mexico. While at Vestige, he co-led the acquisition of BOMI Group de México, a third-party logistics provider to the Mexican healthcare industry.

Participation in Coca-Cola FEMSA committees:

• Planning and Finance Committee.

Career and experience:

Managing Director of Allen & Company, LLC., or Allen & Company. He joined Allen & Company in 1995 and, prior to that, started his career at Lehman Brothers. He has served as a financial advisor to many well-known corporations in the fields of technology, media, sports, healthcare services and consumer products.

Education:

• Bachelor of Arts in Economics from Princeton University

Other current directorships:

• SPAL Indústria Brasileira de Bebidas S.A.
• Sucocítrico Cutrale, Ltda. (“Sucocítrico Cutrale”).
• Burlingtown UK Limited.
• Cutrale North America, Inc.
• Chiquita Holdings Limited.

Career and experience:

He is an officer of Sucocítrico Cutrale. With his experience in the industry, he brings a vision in global markets and finance.

Participation in Coca-Cola FEMSA committees:

Audit Committee.

Other current directorships:

• Desarrollo Inmobiliario y de Valores, S.A. de C.V. (“Desarrollo Inmobiliario”).
• Corporativo Zeta Divasa, S.A.P.I. de C.V. (“Corporativo Zeta DIVASA”).
• IPFC Inmuebles, S.A.P.I. de C.V. (“IPFC Inmuebles”).
• ITESM. Audit and Risk Control Committee.

Career and experience:

He is currently an independent consultant and co-CEO of Desarrollo Inmobiliario, Corporativo Zeta DIVASA, and IPFC Inmuebles.

He has extensive knowledge of the financial sector, banking and private investment services, development and management of real estate projects and private investment funds in the real estate sector, as well as experience as an estate planning consultant. He contributes extensively by providing a financial approach to strategic decision-making, leadership and management, as well as a good understanding of corporate governance.

Education:

• Chemical Engineering Administrator from ITESM.
• MBA from the University of Texas at Austin.

Participation in Coca-Cola FEMSA committees:

Chairman of the Corporate Practices Committee.

Other public companies’ directorships:

The India Fund-Asia Tigers.

Other current directorships:

• Chairman of Mexico Evalúa Centro de Análisis de Políticas Públicas, A.C.
• Xanthrus.
• The Halifax Security Forum.

Career and experience:

With a robust career as an advisor to the Secretary of Finance and Public Credit of the Mexican Republic, Director of Planning for CitiBank in Mexico, as well as an author, book editor, contributor to Reforma newspaper and commentator on international, economic and political issues, he brings a global vision on financial, economic, political and social issues. He brings a global vision to financial, economic, political and social issues.

Education.

• Bachelor’s degree in political science and public administration from Universidad Iberoamericana.
• M.A. and Ph.D. in Political Science from Brandeis University.

•  McKinsey MBA.

Other public companies’ directorships:

Grupo Acosta Verde, S.A.B. de C.V.

Career and experience:

He is an independent consultant with extensive experience as Director of Corporate Development, Chief Financial and Corporate Officer of FEMSA, and Co-Chief Executive Officer of FEMSA Cerveza, where he held several senior management positions, including Chief Financial Officer and Chief Sales Officer. His extensive experience in the industry, corporate and financial areas provides a solid vision for key decisions within the company.

Education:

Bachelor’s degree in public accounting from ITESM, accredited as a Certified Public Accountant.

Participation in Coca-Cola FEMSA committees:

Planning and Finance Committee.

Other current directorships:

• The Vanguard Group
• The Coca-Cola Foundation
• Engage

Career and experience:

He has served as President and Chief Financial Officer since October 2022, prior to which he served as Chief Financial Officer since March 2019. He was President of The Coca-Cola Company’s Asia Pacific Group from 2016 to 2018, and previously served as President of the South Latin business unit from 2013 to 2016 and President of the Latin Center business unit from 2008 to 2012. Since 1998, when he began his career with The Coca-Cola Company, he has held various positions in general management, finance and strategic planning.

Education:

• Bachelor of Business Studies (Hons) from Trinity University in Dublin.
• Diploma in Professional Accounting from University College in Dublin.
• Chartered Accountant - Association of Chartered Accountants in Ireland.

Career and experience:

He was a member of the Board of Directors and of the Corporate Governance Committee of Mastercard Worldwide and a member of the Board of Directors of SitWIFI, S.A. de C.V. He also served on the Board of Directors of Coca-Cola Hellenic Bottling Co. and on the Board of Directors and Associates Assembly of Papalote Museo del Niño. In 1975, he began his professional experience at Industrias Resistol and 5 years later began a career of more than 30 years with The Coca-Cola Company, holding various positions in Mexico, the United States and Brazil. Thanks to his extensive experience in different national and international companies, he offers a unique vision of leadership and management, as well as a high knowledge of corporate governance of public and private companies.

Education:

• Chemical Engineer from the Universidad Autónoma de México.
• MBA from ITESM.

Career and experience:

She is the Chief of Staff to the Chairman and Chief Executive Officer of The Coca-Cola Company. Prior to her current role, she served as President of the ASEAN and South Pacific Operating Unit from 2020 to 2024, overseeing 25 countries, including highly developed and developing markets in Southeast Asia and the South Pacific region. She joined The Coca-Cola Company in Latin America in 1994 and went on to hold a variety of roles across several positions in general management, where she successfully led growth, turnarounds, and innovations, setting bold visions and navigating change with bottler partners.

Education:

• Degree in journalism from Helio Alonso University (FACHA)

• Executive MBA with a focus in retail management from Instituto Brasileiro de Mercado de Capitais (IBMEC)

Other current directorships:

• Morehouse College.
• American Beverage.
• Fairlife LLC.
• Boys & Girls Club of America.

Career and experience:

She is currently Executive Vice-President and President, North America Operating Unit for The Coca-Cola Company. Most recently, she served as President of Global Ventures for The Coca-Cola Company and as Chief People Officer and Chief of Staff for Coca-Cola Chairman and CEO James Quincey. Since joining The Coca-Cola Company in 1997, her leadership roles have included vice president and general manager of Coca-Cola Freestyle. Jennifer has successfully led high-performing teams at The Coca-Cola Company. Mann brings leadership and management experience.

Jennifer has successfully led various teams at The Coca-Cola Company. Mann brings leadership and management experience.

Education:

Bachelor’s degree in accounting from Georgia State University.

Participation in Coca-Cola FEMSA committees:

Chairman of the Audit Committee.

Other public companies’ directorships:

• FEMSA.
• Grupo Palacio de Hierro, S.A.B. de C.V.
• Fresnillo PLC.
• Grupo Nacional Provincial, S.A.B. de C.V.

Other current directorships:

• Profuturo Afore, S.A. de C.V.
• Grupo Financiero Scotiabank Inverlat, S.A. de C.V.
• Instituto Tecnológico Autónomo de México (“ITAM”). Governing Board.

Career and experience:

He is an independent consultant and was previously a partner of Mancera, S.C. Ernst & Young Mexico, as well as its Managing Director for 13 years. He is qualified as “financial expert” under the Sarbanes-Oxley Act. Due to his extensive background, he provides a broad knowledge of financial reporting, auditing, corporate governance, regulatory compliance and risk prevention to ensure the sustainable value of the organization. In addition, he has experience in the financial sector, consumer goods, consulting and Latin American markets through his involvement as a consultant to public and private companies.

Education:

• Bachelor’s degree in public accounting from Universidad Iberoamericana.
• MBA del ITAM.

Participation in Coca-Cola FEMSA committees:

Nominated 2024 to the Audit Committee.

Other public companies’ directorships:

WM Technology, Inc.

Career and experience:

She is currently CEO and president of Wild Fork US. Former Senior Vice President and Chief Financial Officer for Walmart México y Centroamerica. Olga González has held international internal audit and CFO roles for Walmart, Inc. with expat assignments in Chile and Mexico. She has experience in public companies having served as director on the board of directors of Walmart de México y Centroamerica.

Olga González has extensive knowledge of finance and auditing, risk management, corporate governance, as well as of the Latin-American markets.

Education:

• Bachelor’s degree in accounting from Pontificia Universidad Católica de Puerto Rico.
• MBA from Florida International University.

Participation in KOF committees:

Planning and Finance Committee. Planning and Finance Committee.

Other current directorships:

Keen Shoes. Advisory Board.

Career and experience:

She is currently Chief Digital Officer at Crate & Barrel Holdings, Inc. She was formerly General Manager of Retail Solutions at Google Cloud. Prior to Google, she was Senior Vice President of Customer Relationship Management and Senior Vice President of Digital Commerce at Sephora, Vice President, Digital Commerce, at Pottery Barn, within Williams-Sonoma, Inc.

Given her background and leadership positions, Amy Eschliman brings diverse skills and knowledge in the innovation, technology and management sectors.

Education:

• BA in Economics from the University of California, Berkeley.
• MBA from Harvard Business School.