Mexican Antitrust Comission approves the acquisition of Jugos del Valle

Mexico City – July 18, 2007 Coca-Cola FEMSA, S.A.B. de C.V. (“Coca-Cola FEMSA”) and The Coca- Cola Company jointly presented an appeal before the Comisión Federal de Competencia (CFC) the Mexican Antitrust Commission, regarding to CFC’s objection to the acquisition of Jugos del Valle, S.A.B. de C.V. (Jugos del Valle).

On July 17, 2007, the CFC made public on its official website its decision to approve the acquisition of Jugos del Valle subject to certain conditions that we anticipate will be acceptable. We expect to receive the final notification in the following weeks.

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