Coca-Cola FEMSA announces date for shareholders meeting

Mexico City, Mexico – March 10, 2010 – Coca-Cola FEMSA, S.A.B. de C.V.

(“Coca-Cola FEMSA” or the “Company”), the largest Coca-Cola bottler in Latin

America and the second-largest Coca-Cola bottler in the world in terms of sales

volume, announces that on April 14, 2010 it will hold its annual shareholders meeting

and an extraordinary shareholders meeting to amend its by-laws to reflect changes to

the shareholder agreement between subsidiaries of The Coca-Cola Company and

subsidiaries of Fomento Económico Mexicano, S.A.B. de C.V. agreed by such parties.

The main purpose of the amendment is to set forth that the appointment and

compensation of the chief executive officer and all officers reporting to the chief

executive officer, and that the adoption of decisions related to the ordinary operations

of Coca-Cola FEMSA shall only require a simple majority vote of the board of

directors. Decisions related to extraordinary matters (such as business acquisitions or

combinations, among others), shall continue requiring the vote of the majority of the

board of directors, with the vote of two of the members appointed by The Coca-Cola

Company.

Coca-Cola FEMSA also announced that the Record Date for the Holders of its ADSs is

March 18, 2010.

The notice for the shareholder meetings will be published in the following days.

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