#KOF Centers of Commercial Excellence

Coca-Cola FEMSA created and set in motion four Centers of Commercial Excellence.

In order to contribute to the transformation of our Company, we have created and set in motion four Centers of Commercial Excellence, as a means to reach our strategic goals in a more efficient and sustainable manner.

Actions like these allow us to continue to operate with excellence and provide growing value for both clients and consumers.
Digital KOFmmercial Platform
This is an advanced analytics platform that will allow us to improve earnings by optimizing prices and promotions. As well as optimizing the portfolio offer for each consumer, while facilitating the identification of additional market opportunities.

The new generation of commercial marketing relies on a new platform for customer relationship management (CRM), which includes tools and back-office procedures for achieving granular segmentation. This segmentation allows us to prioritize actions targeting specific clients. This in turn helps our sales force promote sales-point execution, maximizing the value of visits and optimizing the allocation of resources in the market.

Automating our sales force with a new, user-centered application and a mobile device means they have a handheld device with improved functionalities, including sales quota measurements, prioritizing portfolio coverage, a module for specific initiatives, 360° client data and faster order loading.

Coca-Cola FEMSA presales.

Commercial and marketing


We have implemented the new digital commercial platform (KDP), rolling it out to traditional retail channels in Mexico in 2016. This allowed us to cover 81% of our total volume and reach over 620,000 clients. In Brazil, we have established 50 routes, covering 7665 clients. We plan to expand these processes to Central America in 2017.

Manufacturing


We have continued to roll out our Manufacturing Management Model to all the countries we operate in, increasing the number of lines to cover a third of the Company’s total volume. In Brazil, we centralized planning and maintenance budgeting, and launched projects for improving performance, such as Digital Distribution and the Certification in Packaging Technology. As a result of these actions, we have cut manufacturing costs by 35 million dollars.

Distribution and logistics


We are transforming the Supply Chain with a 360° process that covers everything from raw materials to distribution, and from strategic design to daily planning. The goal is to standardize our processes in all our beverage categories, countries, channels and business models, improving consumer service, optimizing costs and capital management. In four of our distribution centers in Mexico, we have incorporated digital technology and we will continue to extend the use of these tools throughout 2017.

Information technology (IT) and innovation


These support and equip our three other Centers of Excellence with tools via our digital KOFmmercial platform, which helps ensure sustainable business growth through innovation.

These projects have resulted in significant indirect benefits, such as a 50% reduction in workplace injuries and the highest production quality index in our history.


You may also be interested in:

Coca-Cola FEMSA remains a constituent of the FTSE4Good Index Series.
Coca-Cola FEMSA acquires bottler in Uruguay
Our capital in the integrated strategy of Coca-Cola FEMSA.


Noticias relacionadas


21

Sep

...
Sostenibilidad. Coca-Cola FEMSA encabeza la industria de bebidas, con acciones para reducir el cambio climático.

Negocio

Economía circular y cuidado del agua,  fundamentales en la estrategia…

Ver más  

18

Sep

...
Coca-Cola FEMSA en GEI de Bloomberg, Índice de Igualdad de Género 2020.

Negocio

Coca-Cola FEMSA, la única embotelladora latinoamericana integrada al GEI 2020,…

Ver más  

27

Ago

...
Coca-Cola FEMSA coloca bono verde por US$ 705 millones, el más grande en la historia para una compañía en Latinoamérica

Negocio

Ciudad de México, México – 26 de agosto del 2020…

Ver más  

Suscríbete
a nuestro boletín


Selecciona tus temas de interés:





Sostenibilidad