For our Dear Fellow Stakeholders; Letter from our Chairman of the Board and our CEO.

Dear Fellow Stakeholders

We celebrated the 25th anniversary of our company’s incorporation and stock exchange listing—an entrepreneurial story of consistent growth, innovation, and value creation.

We’ve grown from a Mexico-based bottler to a multinational, multi-category beverage leader, serving 290 million consumers and 2 million points of sale through 48 plants and 306 distribution centers across 10 countries. We’ve re-invested over US$20 billion in our business, including US$11.4 billion in accretive mergers and acquisitions.

The multinational Coca-Cola FEMSA

Our entrepreneurial spirit and passion for our consumers and clients powered our drive for growth and innovation. Leading the way, we served the market through our transformative practices—from revenue growth management to segmented point- of-sale execution, to cold drink equipment placement, and end-to-end supply chain integration.

Clients, consumers and products produced and distributed by Coca-Cola FEMSA.

Impressively, our company multiplied the original value of our business by almost 13 times—from US$1 billion at our IPO to US$12.8 billion today—delivering an annual total shareholder return of over 19.2% since 1993.
Consistent with our disciplined approach to capital allocation—focused on driving shareholder returns—and the recent evolution of the Philippines’ business outlook, our Board of Directors concluded that exercising our put option and selling our 51% stake in Coca-Cola FEMSA Philippines represented the best course of action for our company’s stakeholders. This very difficult decision came after a successful ve-year turnaround of this operation.

Production Line of Coca-Cola FEMSA.

We continued to capitalize on strategic, long-term synergetic opportunities through the acquisitions of the ABASA, Los Volcanes, and MONRESA franchises in Guatemala and Uruguay, serving an additional 14.6 million consumers. Looking forward, we will continually evaluate geographical and category opportunities, maintaining our disciplined approach to capital allocation to maximize shareholder returns.

Clear Integrated Value Creation Model

Our consumers and clients are at the center of everything we do. Accordingly, we’re building a winning portfolio for each market—marked by 237 launches this year. Capitalizing on brand Coca-Cola, we’re leveraging our sparkling beverage category’s growth through an affordable mix of returnable and convenient, smaller presentations at magic price points for our consumers. We’re also driving our low- or no- sugar portfolio ahead of consumer trends, nearly doubling our low- or no- sugar offering in Mexico.

Coca-Cola FEMSA – winning portfolio.


“Our company multiply the original value of our business by almost 13 times— from US$1 billion at our IPO to US$12.8 billion today”.

With our launch of SmartWater in Brazil and Argentina, we’re establishing a consistent leadership position in water, amplifying our premium, mainstream, and value water portfolio.
We’re selectively improving our competitive position in the still beverage category, exemplified by our redesigned Brazilian juice portfolio. We’re accelerating our dairy category’s growth through Santa Clara, while consolidating our position in the plant-based beverage category under AdeS—expanding our portfolio with the launch of almond and coconut beverages.

Also we’re accelerating our digitally driven business transformation. Our vision is to deploy a demand-driven end-to-end integrated supply chain platform, utilizing advanced analytics, big data, and artificial intelligence to granularly serve our clients and consumers. We further look to capture the analytical insights we gain from our comprehensive sales and marketing platform to design tailored business models that maximize and capture customer value creation for each segment.

Innovation and Technology applied in Coca-Cola FEMSA.

Consistent with our consumer and client-centric cultural evolution, we de ned KOF DNA—core beliefs and behaviors that we aspire to live daily. KOF DNA will enable us to better work together to achieve our business results, while becoming a total beverage leader aligned with our consumers’ tastes and lifestyles.

Cultural evolution of Coca-Cola FEMSA focused on consumer and clients.

We’re responsibly addressing environmental and social challenges across our operations’ value chain. Aligned with The Coca-Cola Company’s “World Without Waste” global initiative, we used 21% of recycled materials in our PET packaging, on track to achieve our 2020 goal of 25%. We also covered 50% of our manufacturing operations’ power needs with clean energy; improved our overall water use ratio by 19% over the past 8 years to 1.59 liters of water per liter of beverage produced; and surpassed our 2020 goal of bene ting 5 million people through our healthy habits initiatives.

“We’re accelerating our digitally driven business transformation. Our vision is to deploy a demand-driven end-to-end integrated supply chain platform, utilizing advanced analytics, big data, and artificial intelligence to granularly serve our clients and consumers.”

Consistent Transformation: Operating Highlights

Guided by our clear strategy, we navigated a complex environment to deliver positive comparable results this year. Our comparable sales volume increased 1.3% to 3.09 billion unit cases, with transactions growing 1.4% to 18.4 billion. Comparable total revenues grew 5.9% to Ps. 168.6 billion. Comparable operating income grew 0.9% to Ps. 23.0 billion. Comparable operating cash ow grew 3.8% to Ps. 32.8 billion. Importantly, our reported net controlling interest income reached Ps. 13.9 billion for earnings per share of Ps. 6.62 (Ps. 66.21 per ADS).

In Mexico, we maintained market share, delivering positive top-line results in the face of macroeconomic uncertainty and currency volatility. With regard to profitability, our pricing, currency hedging, and cost and expense control strategies—coupled with our digital initiatives—mitigated significant raw material cost pressures.

Coca-Cola FEMSA Mexico.

In Central America, we leveraged our portfolio of affordable presentations to continue our turnaround in Costa Rica and Guatemala, while improving Panama’s top-line growth. The consolidation of new territories and our successful pre-sale model rollout enabled us to achieve outstanding volume growth in Guatemala.

Colaboradores de Coca-Cola FEMSA.

Emerging from a tough macroeconomic environment in Brazil, we delivered consistent volume growth for the year. Leveraging our a affordability strategy, our portfolio is well positioned to satisfy Brazil’s recovering consumer environment. Our digital capabilities, along with favorable sugar costs and attractively hedged prices, produced profitability improvements for the year. 

Coca-Cola FEMSA Brazil.

Led by our a fordability strategy, we improved our volumes in the face of Colombia’s challenging, gradually recovering consumer environment. Confronting Argentina’s tough macroeconomic environment marked by hyperinflation, we are much better prepared for this market’s challenges thanks to our growing mix of a fordable packages and no-sugar beverages, digital initiatives, currency hedging, and cost and expense controls. In Venezuela, we continually adjust our business model to serve our consumers and clients.

Coca-Cola FEMSA Colombia.

“Long-term synergetic opportunities through the acquisitions of the ABASA, Los Volcanes, and MONRESA franchises in Guatemala and Uruguay.”

Moving forward, we will focus on seven strategic priorities: leverage sparkling beverage growth through a ordability; establish a consistent leadership position in water; selectively improve our competitive position in still beverages; drive our low- or no- sugar footprint; develop tailored business models for customer segment; accelerate our digitally business transformation; and create a more collaborative, consumer and client-centric culture.
On behalf of our employees, we thank you for your continued con dence in our ability to deliver economic, social, and environmental value for you all.

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