Coca-Cola FEMSA presents RE–EVOLUTION, #Let'sBeToday

At Coca-Cola FEMSA, we are beginning a transformation. We have been building together a Re-Evolution that change the way in which we endorse our mission of refreshing the world at anytime and anywhere.

This transformation is and will be a great story of adaptation to the challenges of the environmental we are facing, organized and based on our strategic pillars:

The need of an increasingly agile and people-centric culture; boosting digitization to have an omnichannel platform with a winning portfolio in all our countries; adding more acquisitions of value; and continue being an increasingly sustainable Company.

To achieve this transformation, we create an integrating idea that communicates who we are, what we do and where we are going.

Today is the moment to move forward and build our future, so:

#Let’sBe more agile and people centric.
#Let’sBe more sustainable
#Let’sBe more digital
#Let’sBe more diverse and inclusive
#Let’sBe more focused on customer needs

Our new image is fresh and invites us to try new horizons. A new image that bet on a promising future, but in turn manages to unify our entire story of Re-Evolution.

And this is how RE-EVOLUTION #Let’sBeToday is born. The Coca-Cola FEMSA’s new communication campaign that takes its first step today.