Message from the CEO

At Coca-Cola FEMSA, we are focused on our consumers, shoppers, and customers, building a leading total beverage portfolio that satisfies every taste and lifestyle, while responding to our markets’ evolving consumption habits.  We keep transforming our operating models to develop a greater competitive advantage that enables us to adapt to ever-changing environments and generate sustainable growth.  We further empower our people to lead our growth and business transformation in the face of constant challenges, living our principles everyday.  Ultimately, we aim to create sustainable economic, social, and environmental value for all of our stakeholders. 

John Santa María Otazua
Chief Executive Officer

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