OUR STRATEGIC PRIORITIES Build a Portfolio for Every Occasion Drive Overall Digital Transformation Ensure Business Sustainability Foster a Collaborative Culture
Build A
For Every

Driven by our obsessive focus on our consumers and customers, we are consolidating a leading total beverage portfolio with options for every consumer taste and lifestyle, while promoting healthy habits—prioritizing the safety and wellbeing of our employees, customers, consumers, and communities throughout the course of the COVID-19 pandemic.


Our strategy aims to build a winning consumer-centric portfolio for every occasion by leveraging affordability to drive sustainable sparkling beverage growth; capturing new consumption occasions and preferences through portfolio innovation; and consolidating our market leadership in emerging beverage categories, such as hydration, nutrition, and energy, while exploring new categories with discipline.

Our customers and consumers are at the center of everything we do. By deeply understanding their changing tastes and buying habits, we act faster than competitors to adapt our portfolio, product promotion, and packaging to evolving consumer behavior.

By deeply understanding our shoppers and consumers’ changing tastes and buying habits, we act faster than our competitors to adapt our portfolio to satisfy their everchanging needs.

success stories

Leverage Affordability To
Drive Sustainable Sparkling
Beverage Growth

Throughout the year, affordability remained an important engine for our sparkling beverage growth. Our agile affordable packaging strategies gained even greater relevance as our cost-conscious consumers adapted their purchasing patterns and preferences across our operating countries.

2.8 %

Capture New Consumption
Occasions Through
Portfolio Innovation

Through ongoing portfolio innovation, we continue to focus on improving our competitive position and capturing the most value from our sparkling beverage brands by closely aligning our portfolio with consumers’ tastes and preferences. Among our initiatives, we continue to drive the development of our no- and low-sugar portfolio of sparkling beverages to satisfy and stimulate demand for our products, while adapting our portfolio to evolving consumer behavior.

Capitalize On Emerging
Beverage Categories

We continue to capture market share across emerging beverage categories—from hydration to nutrition, and energy—while exploring new categories with discipline. Among our strategies we continue to grow our innovative water portfolio to refresh and rehydrate our consumers throughout their day, while developing our broader portfolio to seize value share leadership across the still beverage category.


healthy habits

As leaders in the beverage industry, we continue to meet the changing lifestyles of our consumers and the communities we serve. Among our actions, we carry on driving the development of our low- or no-sugar portfolio across our markets ahead of consumer demand. We also strive to promote healthy habits in our communities through multi-sector coalitions and local initiatives focused on fostering healthy habits, proper nutrition, and physical activity.

Surpassing our 2020 goal by 2 million people

Prioritizing Customer & Consumer Safety

Aligned with our DNA, we obsessively focus on our customers and consumers. Accordingly, throughout the course of the COVID-19 pandemic, we continue to concentrate on their needs, their safety, and their wellbeing, providing them with the best service and assuring their health and economic security, while emphasizing that our commitment to healthcare flows in both directions.

To this end, we strengthened our health protocols and activated initiatives for proportional protection that enable our customers to offer essential consumer products to our communities. Notably, our digital initiatives—from our omnichannel platforms to our digital route-to-market models—enabled us to maintain frequent contact with our customers while reducing physical exposure, ensuring our clients could remain open for business in a safe and healthy way.

Through the "Mi tienda segura" (My safe store) program, we helped more than 50 thousand of our most vulnerable customers to reopen safely by extending protective measures, promotions and commercial initiatives. Among our initiatives, we displayed COVID-19 Warning Alert Banners on our delivery trucks; we printed 28 million labels with prevention messages; and we delivered 26 thousand protective screens, masks and safety kits to our clients in the traditional trade channel—helping them to keep their doors open and to provide basic consumer goods to families in the region.

Through the "Mi tienda segura" (My safe store) program, we helped more than 50 thousand of our most vulnerable customers to reopen safely by extending protective measures, promotions and commercial initiatives.

Responsible Marketing

At Coca-Cola FEMSA, our consumers are at the center of our decisions and actions. Therefore, transparency, fact-based information, and a high sense of responsibility are the guiding principles for our marketing practices.

01 Informed nutritional decisions

To enable our consumers to make healthy informed choices across every one of our operations, our upfront product labels include clear, easy-to-find nutritional content information, including the nutrients, fats, sugar, and sodium in each of our products. Our nutritional labeling strategy is based on providing consumers with clear and complete information in full compliance with applicable regulations in each of the countries we serve. Our aim is to ensure that our consumers are provided with high-quality information; therefore, we are always willing to take part in any regulatory changes. Importantly, during 2020, we adopted a new labeling model and nutrient profile at the request of relevant authorities in Mexico.

02 Responsible marketing

As part of our commitment to the wellbeing of our consumers, our advertising adheres to The Coca-Cola Company’s Responsible Marketing Policy and Global School Beverage Guidelines. For instance, as part of the Coca-Cola system, we diligently follow and enforce The Coca-Cola Company’s Responsible Marketing Policy, and we do not market products in channels with an audience predominantly of children under 12. In this and other ways, we underscore our devotion to the healthy habits of our consumers.

03 Highest quality

Our production processes fulfill the highest quality standards; our ingredients comply with each of our operations’ local regulations and international standards of other regulatory agencies, including CODEX, FDA, JEFCA, and EFSA. Our processes are performed in state-of-the-art bottling facilities within the global beverage industry—all FSSC 22000 certified—thus guaranteeing only the best quality products for our consumers.

drive overall

Our vision is to develop a fully digital, interconnected, agile, and flexible customer- and consumer-centric platform—deploying capabilities across our commercial, supply chain, finance, and human resources functions.


Aligned with our vision, our Commercial Center of Excellence enhances our company’s commercial processes, while strengthening our commercial capabilities:

  • Market segmentation. To provide the best value proposition to our customers, shoppers, and consumers.

  • Revenue growth management, including our portfolio, pricing, and promotions.

  • Demand planning. To guarantee fulfillment of our products in the markets we serve.

  • Commercial execution. To ensure our product portfolio is presented in the best way possible to shoppers.

  • Route-to-market. To better serve our customers in the most efficient and profitable way according to their service needs.

  • Customer service and engagement. To build strong, long-standing relationships with our customers.

  • Commercial analytics and data management. To generate powerful insights and transform them into winning strategies.

  • Digital technologies and enablers. To develop the most innovative, cutting-edge solutions to support our operations and enhance our customer and consumer’s experience.

To further develop our commercial capabilities, over the course of the year, we focused on three digital priorties:


advanced commercial analytics platform


business-to-business (B2B) and business-to-consumer (B2C) commercial platforms


digital trade channel capabilities.

Advanced Commercial Analytics Platform

Already live in Mexico, Colombia, and Brazil, our advanced commercial analytics platform enables our operations to extract greater value by improving their pricing, portfolio, promotion optimization, demand forecasting, and market segmentation capabilities. Moreover, to leverage the insights, skills, and abilities acquired from the development of our commercial analytics platform, we are rolling out internal engines to offer specific capabilities—such as pricing and promotion optimization—to other operations such as Argentina, Costa Rica, and Guatemala. Furthermore, we fully rolled out Victoria, our machine learning prescriptive analytical engine, across our Mexico operations this year, significantly enhancing demand forecast accuracy.

Omnichannel Solution

Consistent with our vision of becoming a digitally driven, interconnected commercial beverage platform, we are accelerating the development and deployment of our customer-centric omnichannel solution, connecting every point of contact in real time—from pre-sellers and contact centers to digital touch points such as direct messaging, web portals, mobile apps, and electronic data interchange (EDI).

To this end, our omnichannel strategy focuses on leveraging state-of-the-art digital enablers to enhance our customers’ experience when they contact and interact with us, intensifying our market presence while taking advantage of real-time fully integrated platforms and information. Currently, we are rolling out three major enablers: an advanced chatbot-enabled order-taking platform that leverages WhatsApp mobile messaging; an e-commerce platform for digital order entry and customer engagement via an app or a web portal; and developing order tracking capabilities. These digital enablers—which are all fully integrated into our transactional system—allow for seamless order taking with an enhanced customer experience and a lower cost to serve. Through these B2B initiatives, we expect to increase sales by expanding customers’ service window to 24/7, improve their value offer and customer experience, while enhancing our efficiency and productivity. To complement our B2B platforms, we designed our direct-to-consumer omnichannel strategy, which we will begin to deploy over the coming year.


Juan has been our client for some years. Today, as every Monday, Juan is visited by Mario, his usual pre-seller.

While Juan is busy taking care of his business, he asks Mario to place his weekly order.


Hours later, Juan realizes that he forgot to order a specific product, but it is too late. Mario will visit him again in a few days.

Juan then uses KOF’s WhatsApp chatbot to place an additional order, including the specific product he had forgotten.


Mario instantly receives a notification in his hand held: “Juan has placed an additional order.”


Mario decides to call Juan to confirm his new request.


Overnight, Juan’s cooler malfunctioned.

Using his cellphone, Juan accesses KOF’s mobile app and creates a service order to evaluate and repair his cooler.

Juan receives a call from the Contact Center: “A technician will visit you in the next few hours.”


Next, he confirms that his most recent orders will be delivered in the afternoon, using the order tracking functionality.


As the delivery truck approaches Juan’s business, he receives a WhatsApp notification: “Your order is about to be delivered. You will be the next customer in our route to be served.”


The delivery truck arrives, and Juan receives both of his orders. He uses the built in e-payment system in KOF’s mobile app to create a QR Code.

Juan validates his payment was successful and verifies his total balance. Juan is a satisfied customer.

Dynamic Digital Trade Channels

During 2020, we continued to accelerate our first mover advantage across digital trade channels. Capitalizing on our market segmentation capabilities, we put in place agile teams throughout all of our operations to manage, measure, and execute clear strategies for each of these digital customer relationships—from pure players to grocery and food aggregators to e-retailers. Consequently, our company’s gross merchandize value flowing through digital trade channels grew four times or almost 400% year over year, while we continued to win market share and improve commercial execution.

Customer-Centric Route-to-Market Models

This year, we capitalized on our expanding digital capabilities to accelerate the evolution of our customer-centric direct and indirect route-to-market (RTM) models. Through the right combination of direct and indirect RTM models, we continue to improve productivity, maximize customer value creation, and optimize cost to serve.

Harnessing our customer-centric market segmentation, we are scaling and deploying our flexible indirect RTM platform to better serve clients across select territories, sales channels, and beverage categories. Through this platform, we not only prospect and identify the market opportunity, but also pinpoint the right partner, providing them with the appropriate business model and digital (ERP) solution to expand their commercial capabilities. Currently, we are rolling out our indirect RTM platform in Costa Rica, Nicaragua, and Mexico, significantly increasing market reach, improving customer service, and expanding portfolio availability to foster volume growth.

To achieve our vision of becoming a fully digital, interconnected platform, we are merging our digital omnichannel solutions with our physical commercial resources—from pre-sellers to supervisors and call centers—to transform our direct route-to-market models. Through our evolving Commercial Control Tower, we aim to monitor and manage our entire commercial operation, enabling both real-time and dynamic routing. With real-time routing, we adapt our delivery processes—from pre-sellers’ visits to digital apps—to unplanned daily events. For example, our Commercial Control Tower activates “wingman,” a feature that enables pre-sellers to complete a missed visit virtually, allowing us to recover approximately 25% of otherwise lost sales. With dynamic routing, we will design, adjust, and move our commercial resources dynamically, depending on daily, weekly, and monthly market developments.

To achieve our vision of becoming a fully digital, interconnected platform, we are merging our digital omnichannel solutions with our physical commercial resources.


Closely aligned with our company’s strategy and DNA, the supply chain function’s vision focuses on six main pillars:

Aligned with our supply chain vision, we continued to implement our Supply Chain Reinvention initiative to collaboratively and systemically share, adopt, and devise best practices and processes, bolster talent, and capture productivity opportunities throughout our company’s supply chain. As part of this four-year reinvention, we are undertaking end-to-end portfolio analysis and network optimization; maximizing asset utilization and direct material allocation; optimizing primary transportation and load sharing; and designing manufacturing, warehouse, and distribution operations of tomorrow—catering to our business’ future needs.

Digital Distribution

This year, we continued the evolution of our Digital Distribution 2.0 platform with the rollout of real-time routing across 2,900 of our Brazilian operation’s secondary distribution routes, serving 38,000 clients per day. With real-time routing, we adapt our delivery process to unplanned daily events—constantly integrating and analyzing traffic, road, climate, and other conditions—to define the most efficient delivery sequence and route, thereby fulfilling our sales promise while improving customer service and engagement.

Aligned with our omnichannel strategy, we developed our order-tracking platform to enable customers to track their orders created on any commercial channel from the moment of shipment to delivery. Already deployed in Brazil and Argentina, we plan to develop this digital tool for our other operations over the coming year.

Building on its successful deployment in Brazil and Mexico, we implemented our Digital Distribution 1.0 platform, including a web-based app, mobile delivery devices, and vehicle telemetry equipment, across our Colombia, Panama, and Uruguay operations during 2020. Moving forward, we will continue our evolving digital distribution journey throughout our operations.

Warehouse Optimization & Digitalization

During the year, we completed the design of our new Warehouse Operating Model in collaboration with our operations. This model aims to guarantee and continuously improve warehouse service, productivity, and safety levels through the standardization and replication of best operating practices. Within this model, we further defined the key competencies for our warehouse teams’ professional development, aligned with KOF DNA.

Moreover, we continued the digital transformation of our warehouses with the systematic deployment of real and optimal picking. Utilizing voice and digital images, these technological enablers improve our warehouses’ level of service through the assertive assembly of mixed pallets according to client’s specific needs, maximizing load and route optimization while increasing productivity. During 2020, we integrated real picking across 100% of our Brazilian operating units, and rolled out optimal picking to seven operating units.

During 2020, we integrated real picking across 100% of our Brazilian operating units, and rolled out optimal picking to seven operating units.

Talent Development

Furthermore, we are reinforcing the right talent pipeline at the operational level, including a growing pool of manufacturing, distribution, and logistics managers. To this end, we worked closely with our human resources function to establish KLS Academy, a standardized learning platform designed to assure we possess the right technical competencies and functional capabilities across our operations. To complement KLS University, we are also developing functional Distribution, Manufacturing, Warehouse, and Engineering Academies to standardize and develop core capabilities, improve performance, and ensure operational excellence for years to come.


The ambition of our digitally driven Finance Operating Model is to serve as a business partner to our operations by delivering valuable insights for better and faster decision-making to maximize shareholder value, while ensuring compliance and transactional efficiency. To achieve this ambition, our priorities are to:

  • Maximize our return on invested capital (ROIC) and shareholder value creation through disciplined capital allocation, working capital optimization, and profitability insights.

  • Co-design business strategies and support our operations by delivering valuable insights for better and faster decision-making to maximize shareholder value, while ensuring compliance and transactional efficiency.

  • Proactively manage risks by designing our internal control system and actively address financial, legal, and cyber-security risks.

  • Prioritize efficiency for all of our transactional activities by boosting penetration and adoption of shared services and digital solutions.

  • Ensure accuracy of our financial information and compliance with statutory obligations.

This year, we continued to improve our company’s ROIC and shareholder value creation through proactive cost and expense containment, working capital optimization, and disciplined capital allocation. Notably, our implementation of cash control towers enabled us to not only improve cash from operations by 12% year over year, driven by cost and expense controls, but also monitor and enhance working capital management. These towers deliver greater clarity to every single operation on their financial needs on a rolling basis for a period of 13 weeks. We further leveraged our disciplined approach to capital allocation, working hand in hand with operators to reprioritize capital expenditures (CAPEX) while ensuring investments in key projects across our operations.

Importantly, we reinforced our role as a business partner to our operations over the course of this challenging year. Among our actions, we supported our operations by taking the lead in driving cost and expense savings, including significant savings from route-to-market initiatives, non-core labor costs, and efficient marketing expense and discount allocation. We acted quickly to tap the international capital markets before, during, and after the pandemic hit. In fact, thanks to our proactive debt-refinancing strategies, we extended the average life of our debt from seven to nine years, leaving our company with a comfortable debt maturity profile for the coming years. Furthermore, we maintained capital investment in key projects—from improvements to manufacturing plants and warehouse facilities to the launch of new distribution centers to the installation of returnable production lines and labelers. In this way, we worked to ensure operating continuity and product supply, expand our affordable returnable portfolio, and accelerate the rollout of transformational initiatives across our operations.

Moreover, to proactively manage our company’s risks, we are currently upgrading and redesigning our internal control system. As part of this initiative, we are implementing digitally enabled controls to not only monitor, but also actively address financial, legal, and cyber-security risks.

Over the course of the year, we further accelerated the development of our digitally driven Finance Operating Model. Among our initiatives, we are transitioning to a more agile and adaptable cloud-based budgeting platform. Enabled by our digital planning tool, we are working closely with our operations to develop a robust online platform to facilitate financial planning, analysis, and forecasts for every country. Powered by our cloud-based software solution, we are implementing a platform to administer not only our company’s CAPEX projects, but also our strategic operational expense initiatives—expediting authorization processes, sharing best practices, and delivering valuable insights for most of our operations’ investment projects. Furthermore, aligned with our initiative to redefine our process architecture, we are utilizing a range of digital tools to streamline, optimize, and integrate key financial processes—from agile record-to-report to unified order-to-cash processes.

Finally, we continued to deploy our shared financial services strategy, centralizing and consolidating our operations’ transactional activities, such as data processing and reporting, within KOF Global Business Services (GBS) platform. During the year, we expanded the scale and reach of our GBS platform, integrating our Guatemala, Costa Rica, and Panama operations.

Moreover, to proactively manage our company’s risks, we are currently upgrading and redesigning our internal control system. As part of this initiative, we are implementing digitally enabled controls to not only monitor, but also actively address financial, legal, and cyber-security risks.


As a part of our multi-year cultural transformation journey, during 2019, we defined the vision for our Human Resources (HR) organizational model:

Aligned with this vision, we support our business growth by leading cultural change, developing the best talent, and continuing on our path to digital—accelerating the development of automated HR platforms and processes, while always prioritizing employee experience.

Attract and develop the best talent
Ensure our talent becomes the competitive advantage to achieve our company’s strategic goals

Enable our organizational capabilities
Adapt our company’s organizational capabilities to meet evolving business needs

Accelerate HR process standardization and automation
Promote HR processes automation to deliver faster and better services


Global Talent Platform

Enhance talent visibility and performance management

Continued deployment of this platform to integrate, improve, and simplify leader and employee experience

Employee central

Transform personnel administration management

Completed implementation of this tool to promote leader empowerment and improve employee experience

hr process

Standardization & Automation

Third Parties Management, Time & Attendance, and Variable Compensation
Simplification, standardization, and selection of automation tool


The purpose of our Cybersecurity function is to enable a secure and sustainable business. This entails the challenge of strengthening security in the existing infrastructure and systems and implementing security in the digital transformation initiatives. Our vision is to add value by protecting information and our business continuity.

To address this, we have set the following strategic objectives:

  1. Support digital transformation, embedding security by design.

  2. Build a strong cybersecurity culture in the organization.

  3. Build resilience to cybersecurity incidents.

  4. Reach a cybersecurity level consistent with our industry and our business risks.

  5. Enable secure ways of working, appropriate to the post-COVID-19 reality..

Our strategy is built on:

  • A proper governance model, with a CISO (Chief Information Security Officer) reporting to the CFO and the Audit Committee of the Board, while cybersecurity operations report to our newly appointed CIO.

  • A cybersecurity framework based on international standards and the periodic assessments conducted by independent cybersecurity experts.

All of these elements, complemented with our team's expertise and technical skills, allow us to have a cybersecurity strategy for the short- and medium-term. During 2020, we implemented several initiatives that have impacted technology, processes, and people, including those to strengthen identity and access management, infrastructure protection, cloud security, internal policies and compliance, data protection and privacy, risk management, and incident response capabilities.

With this approach and keeping up to date with the evolution of the threat environment, we seek to meet the aforementioned objectives in the middle term.

We are aligning to and collaborating with The Coca-Cola Company’s cybersecurity requirements for the system to provide an additional compliance frame of reference for continuous improvement.

ensure business

As an enabler of our company’s strategic growth, we ensure sustainability is fully integrated throughout our day-to-day decision-making processes and business operations. With the long-term sustainability of our business in mind, we strategically, proactively, and responsibly address our operations’ sustainability challenges across our value chain—from climate change to clean energy, water stewardship, waste management, community development, and safety.


Climate change is a strategic risk that we manage through our new 2030 Emissions Reduction Plan. This strategy is designed to drive positive environmental change across the entire value chain—from suppliers to our operations, customers, and consumers.

In order to become a low-carbon company, we adopted the Science Based Targets initiative (SBTi) approach, aligned with the goal of the 2015 Paris Agreement to limit global warming at well below 2°C above pre-industrial levels. Consequently, in 2020, we became the first Mexican company and the third in Latin America to achieve the official approval of our emissions reduction targets by the SBTi. Through this companywide effort, we measured and accounted for the carbon footprint of our entire value chain and adopted science-based targets for emissions reduction that reflect our commitment to a low-carbon economy. Accordingly, our new 2030 commitments (compared with a 2015 baseline) are to:

  • Reduce absolute scope 1 and 2 greenhouse gas (GHG) emissions from our operations by 50%

  • Reduce absolute scope 3 GHG emissions from the value chain (covering purchased goods and services and upstream transportation and distribution) by 20%

  • Achieve 100% renewable electricity for our operations.

Importantly, our absolute emissions targets decouple business growth from GHG emissions. We thereby ensure that, no matter the overall size of our business in 2030, we will make our operations, along with the entire value chain, less carbon intensive than our 2015 baseline.

We are the first Mexican Company to achieve the official approval our 2030 emissions reduction goals by the Science Based Targets initiative.

* We report the carbon footprint of our value chain a year behind, since the inventory is made after the operating year is completed.


We strive for energy efficiency across our value chain. We further integrate clean and renewable sources of energy and technologies to reduce our GHG emissions—thus contributing to climate change mitigation. Our operations’ energy consumption focuses on a comprehensive strategy that encompasses our value chain.


At the end of 2020, we achieved our target of supplying 85% of the energy we use for our manufacturing in Mexico from clean sources, with eight months above this threshold, and a 96% use of our Mexican clean energy by the end of the year. Beyond this goal, we supplied 80% of our global bottling operations’ electricity requirements with clean energy sources. We further updated our commitment to reduce the carbon footprint of our value chain aligned with our Climate Action Strategy, and we used clean sources of energy for our manufacturing operations in Argentina, Brazil, Colombia, Costa Rica, Guatemala, Mexico, and Panama.

clean energy

Energy Efficiency, Clean Energy & Emissions Reduction

We aim to improve the energy efficiency of our manufacturing operations, while simultaneously reducing our GHG emissions.

We managed to increase our energy efficiency by 1.52x from 2010 to 2020.

liters of beverage produced per mj

To improve our plants’ efficiency, we have implemented multiple strategic initiatives:

  • Energy Training – We provide annual energy training to all of our energy managers in every division, as well as all of the operators of each of our work centers.

  • Energy Assessments – We conduct annual energy assessments to support our operations in Argentina, Brazil, Central America, Colombia, and Mexico.

  • Steam Standard – We focus on the utilization of steam produced in our plants to reduce consumption, ensure safe use, recover steam condensate, and increase the life of our assets.

  • Top 20 Energy Efficiency Strategies – We implement key energy efficiency strategies to minimize each of our plants’ energy consumption.

From 2015 through 2020, we achieved a 17.2% decrease in our manufacturing operations CO2 emissions, reaching 13.2 grams of CO2 per liter of beverage produced in 2020.

For the year, we reduced our energy consumption by 4%



saved as a result of our Clean Energy initiatives


Water is an essential ingredient in the production of our beverages. Therefore, we are committed to ensuring the efficient use of this natural resource in our bottling operations and returning to our communities and the environment the same amount of water used in our beverages, while safeguarding this resource not only for the benefit of our company, but also for the enjoyment of our communities and planet now and into the future.


From 2010 to 2020, we significantly improved our water use ratio by an impressive 24% to reach an average of 1.49 liters of water per liter of beverage produced, while decreasing our absolute water consumption by 30.6%. We further give back to our communities and the environment more than 100% of the water we use in the production of our beverages in Argentina, Brazil, Central America, Colombia, and Mexico.

Consistent with this commitment, we have established a comprehensive water strategy, founded on three pillars:

01 Efficiency in water use at our plants
02 Facilitating access to water and sanitation in our communities
03 Replenishment and water funds.

Water Efficiency

As a beverage bottler, efficient water management is essential to our business, communities, and planet. At the end of 2020, we reached our goal of averaging 1.5 liters of water per liter of beverage produced with a year-end water use ratio of 1.49 —an impressive 24% improvement in our water use ratio from our 2010 baseline year. Notably, this represented savings of more than 17 billion liters from 2010 through 2020. Moreover, our water efficiency initiatives and projects generated savings of US$1.16 million in 2020.

Through our Top 20 Water Saving Initiatives program, we foster efficient water consumption across all of our plants. To this end, we registered significant progress across our operations, focusing on 20 key measures—from our detection and elimination of leaks to optimal water use in our plants to our water recovery systems. Additionally, all of our manufacturing facilities are ISO 14001 certified.

100% of the water we discharge from our manufacturing operations is sent to wastewater treatment plants, which ensure sufficient quality to foster aquatic life.


According to the World Water Council, 77 million people in Latin America lack access to safe water, and 100 million people lack access to basic sanitation services.

Consequently, in collaboration with FEMSA Foundation, we carry out projects designed to improve communities’ quality of life by helping to provide them with safe water, improved sanitation, and hygiene education. While the Foundation intervenes significantly at the outset of each project, all of these initiatives utilize the necessary elements to enable communities to adopt them in a sustainable way—enduring over the long term.

water efficiency

Liters of water per liter of beverage produced
(less is better)

For more information about FEMSA Foundation, visit https://www.femsa.com/en/femsa-foundation/

Water Replenishment & Conservation

Aligned with the United Nations’ Sustainable Development Goals, we recognize that water is an important and essential natural resource. Accordingly, we join efforts to provide access to potable and affordable water, as well as to protect and recover water-related ecosystems.

Our aspiration is to return to the environment and our communities the same amount of water used to produce our beverages where it matters the most. Aligned with this goal, we currently give back to the environment more than 100% of the water we use in the production of our beverages in Argentina, Brazil, Central America, Colombia, and Mexico.

Given the substantial scope, importance, and complexity of water conservation and replenishment, we further work to strengthen water funds and conserve water basins through sustainable initiatives involving partnerships with multiple stakeholders. Through the Latin American Water Funds Partnership—comprised of The Nature Conservancy (TNC), FEMSA Foundation, the Inter-American Development Bank (IDB), and the Global Environment Facility (GEF)—we jointly seek to achieve and sustain water security in the region, ensuring sustainable access to a sufficient quantity and quality of water to sustain human life and socioeconomic development.

In coordination with the Partnership, we launched the new Cauce Bajío water fund for the state of Guanajuato, Mexico, during 2020. To date, the Partnership has developed 27 water funds. Of these funds, 6 are in countries where we operate—Brazil, Colombia, Costa Rica, Guatemala, and Mexico. As a result, through 2020, the Partnership has worked to directly benefit approximately 215,512 people in areas near the water basins through job creation and capabilities training since the projects began.

We launched the Cauce Bajío water fund for the state of Guanajuato, Mexico, during 2020.


At Coca-Cola FEMSA, we strive to mitigate the environmental impact of our operations’ processes. Over the past several years, we have led the way in the promotion of a culture of waste management throughout all of our operations and value chain.


In 2020, we used an average of 29% recycled content in our PET packaging, exceeding our 2020 goal of 25%. Moreover, by the end of 2020, 100% of our bottling plants successfully achieved our 2020 goal of recycling at least 90% of the waste generated at each of their plants with a global average of 98% of proper waste recycling and disposal.


Consistent with our long-term commitment to waste management and aligned with The Coca-Cola Company’s commitment to a “World Without Waste,” our new 2030 goals are to:

  • Use at least 50% recycled material in our PET packaging

  • Make all consumer packaging 100% recyclable by 2025

  • Collect the equivalent of 100% of the PET bottles we place in the market

  • Grow participation in marine litter prevention programs and beach cleanups


At Coca-Cola FEMSA, we are confident that, with the support and co-responsibility of all of the actors in the value chain, we will fulfill our 2030 goal of collecting 100% of the PET bottles we place in the market through a concerted market-based approach to the circular economy.

KOF Waste Management Strategy

Comprehensive and responsible post-industrial waste management

Post-consumption collection and recycling

Efficient design and integration of recycled materials in our packaging

Innovative Packaging Development

Within the beverage industry, our product packaging is mainly comprised of polyethylene terephthalate (PET), glass, and aluminum. We are committed to efficiently using our packaging materials; redesigning our packaging’s components to achieve recyclability, while including a growing share of recycled content.

In 2020, we used an average of 29% recycled content in our PET packaging, exceeding our 2020 goal of 25%. Moving forward, we aim to expand this goal to include 50% of recycled materials in our PET packaging by 2030. Notably, we now provide customers and consumers with a water bottle made of 100% recycled resin for all one-way PET presentations of Brisa brand water in Colombia, Ciel brand water in Mexico, Brazil, Crystal brand water in Brazil, and Vitale brand water in Uruguay. Moreover, we successfully launched our universal returnable bottle in Argentina, Colombia, Mexico, and Uruguay.

Consistent with efficient resource management and optimization of packaging materials, we continued to deploy a wide-ranging light-weighting strategy for our operations’ PET presentations and caps. Thanks to our efficient resource management and packaging optimization, we generated savings of approximately US$2.2 million in 2020.

% Recycled Content

In 2020, we utilized a total of 73,000 tons of recycled materials in our operations in Argentina, Brazil, Central America, Colombia, Uruguay, and Mexico. As a result of these efforts, we avoided the use of more than 400 thousand tons of virgin resin since 2010.

Post-Consumption Collection & Recycling

By joining efforts, we multiply the effects of our actions. Accordingly, we partner with communities, authorities, and NGOs on different initiatives to raise awareness of post-consumer waste management, carry out collection and recycling programs within our communities, and inform consumers about the proper disposal and handling of the waste generated from our products, including marine litter prevention, debris collection, and beach cleanups.

Continuing our long-term commitment to collectively address the challenge of waste management and aligned with The Coca-Cola Company’s commitment to a “World Without Waste,” in the main markets in which we operate—Mexico and Brazil—packaging collection and recycling mechanisms account for more than 50% of the PET bottles that we sell, putting us well on track to our 2030 goal of collecting 100% of the PET bottles we place in the market.

Since 2002, we have collaborated with other food and beverage companies through ECOCE, a Mexican civil association that promotes the collection of waste, the creation of a national market for recycling, and the development of recycling programs. With an impressive national collection rate of 53% in Mexico under the ECOCE model, we are at the top of collection and recycling practices in Latin America through this collaboration, with levels equivalent to the European Union.

Across Latin America, we continued to strengthen our post-consumption collection and recycling capabilities. Through SustentaPET, a joint venture created in partnership with The Coca-Cola Company, we launched new PET collection centers in Cosmópolis on top of an existing collection center in Sao Paulo, Brazil. In Colombia, we expanded the MovimientoRE program, an industry alliance to increase PET collection rates, from the cities of Cartagena, Santa Marta, and Barranquilla to Cali through “Cali Circular.” In Argentina, we continued to coordinate our collection and recycling with the industry through CADIBSA, while signing an agreement with the city of Buenos Aires to improve recycling. In Uruguay, we have an industry agreement with Crystal PET to close the PET recycling loop through the use of recycled resin. Furthermore, in Central America, we gained traction with partnerships in Guatemala with “Recíclalos;” in Costa Rica, through Misión Planeta, we partnered with Geocycle to significantly scale PET collection and recycling; and in Panama, through “Recycle for Your Future” (Recicla por tu Futuro), we participate in an industry agreement to foster environmental awareness on recycling.

Importantly, we are leaders in PET bottle-to-bottle recycling in Latin America. In 2005, we joined efforts in Mexico to operate the first food-grade PET recycling plant in Latin America, called IMER (Industria Mexicana de Reciclaje or Mexican Recycling Industry). In 2020, this plant recycled 13,000 tons of PET. Overall, we have a total of 9 recycled food-grade resin suppliers across our operations network.

Post-Industrial Operating Waste Management

In 2020, two thirds of our 49 bottling plants earned Zero Waste to landfill certification. Originally designed for our Mexico operations, this initiative establishes specific measures to improve waste management, disposal, and repurposing—resulting in improved waste efficiency per liter of beverage produced.

At the end of 2020, 100% of our bottling plants successfully achieved our 2020 goal of recycling at least 90% of the waste generated at each of their plants. Overall, we recycled 98% or approximately 110,289 tons of manufacturing waste generated.

Currently, 18 of our plants in Mexico have obtained Clean Industry certification from the Federal Environmental Protection Agency (PROFEPA). Moreover, in 2020, 36 of our distribution centers in Mexico received air quality certifications from PROFEPA, the state of Mexico’s Environmental Agency, and Mexico City’s Ministry Secretary of the Environment (SEDEMA). These and other recognitions confirm our commitment to the environment and overall sustainability.

To this end, we diligently work to ensure our processes comply with the highest national and international standards and with all applicable laws, avoiding sanctions and fines pertaining to environmental issues, while reaffirming our commitment to efficient operational processes, environmental performance, and competitiveness.

waste efficiency

grams of waste per liter of beverage produced (Less is better)


The following table concentrates the historical performance of our most important environmental indicators.

Performance Indicator Unit of Measure 2015 2016 2017 2018* 2019 2020
Beverage produced Billion liters 21.2 21.0 20.3 19.7 18.6 18.3
Water use1 Billion liters 37.5 36.0 33.4 31.3 28.2 27.1
Water efficiency Liters of water used per liter of beverage produced 1.77 1.72 1.65 1.58 1.52 1.49
Total PET used Thousand tonnes 338.3 296.1 281.2 317.2 268.9 249.2
PET virgin resin used Thousand tonnes 288.9 248.7 221.7 253.3 205.2 176.2
Recycled PET use Thousand tonnes 33.7 47.4 59.5 63.9 63.6 73.0
Recycled materials used in PET packaging Percentage of total PET used 14.6% 20% 21% 21% 24% 29%
Waste generated Thousand tonnes 174.0 174.0 152.0 135.4 119.1 112.5
Waste recycled Thousand tonnes 164.0 163.0 144.0 132.4 114.0 110.3
Waste recycled Percentage of total waste generated 94% 93% 94% 98% 96% 98%
Waste efficiency Grams of waste generated per liter of beverage produced 8.2 8.3 7.5 6.9 6.4 6.2
Total energy use2 Million Megajoules 5048.0 4862.0 4514.0 3858.9 3399.4 3253.0
Energy from fuel use Million Megajoules - - 2382.0 1872.5 1615.8 1581.2
Electricity from clean sources Million Megajoules - - 810.2 1024.4 1260.8 1365.7
Other electricity Million Megajoules - - 1321.8 962.1 522.8 306.1
Energy efficiency2 Liters of beverage produced per Megajoule of energy used 4.2 4.4 4.5 5.1 5.5 5.6
Global clean energy use Percentage of total energy use 19% 29% 38% 51.6% 70.7% 80%
Clean energy use in Mexico Percentage of total energy use 30% 46% 57% 51% 69% 85%
Absolute Greenhouse Gas Emissions3,4 Thousand CO2e 292.3 265.0 247.4 262.6 255.4 242.1

1Includes the water used in our manufacturing facilities obtained through direct measurment and internal management processes.
2 Includes all energy use in our manufacturing facilities. Considering: Diesel, Fueloil, Natural and LP Gas, Electricity from clean sources and other electricity.
3 Includes Scope 1 and Scope 2 CO2e (CO2, CH4, NO) emissions in our manufacturing facilities obtained through direct measurement and internal management processes. Emission factors were considered from the following:
Fuel: IPCC Fifth Assesment Report 100 year time horizon
Electricity: World Resources Institute. Purchase electricity tool. Version 4.8 and Mexican Energy Regulation Comission (CRE) emission factor 2017

4 2015-2018 GHG Emissions have been re-expressed as the result of our baseline recalculation for the Science-Based Target Initiative (SBTi)
* 2018 data has been re-expressed to exclude Venezuela since as of December 31, 2017 Venezuela is reported as an investment in shares, as a non-consolidated operation.